Real SEO. Ready for 2027.
SEO for the
AI Search Era.
G
Google answers questions before anyone clicks. ChatGPT and Perplexity cite sources. Make your website a source worth finding — and worth trusting.

Search is changing. Build on stronger foundations.
✓ Technical excellence ✓ Genuine expertise ✓ Content built to be cited ✓ Private AI & automation
What we do
Get found.
Build trust. Grow.
The old SEO playbook doesn’t cut it anymore. We connect strong technical foundations with useful content and modern AI visibility.
01 / Technical foundations
SEO audits & technical SEO
Full technical audits: crawl and indexation, Core Web Vitals, site architecture, schema markup. We find what’s holding your rankings back and fix it.
02 / Search is evolving
AI search visibility
AI Overviews, ChatGPT, Perplexity and voice assistants pull from sources they trust. Build your visibility with entity building, E-E-A-T, and structured content.
03 / Useful content wins
Content that ranks
Content strategy grounded in real search data and real operating experience. Built to rank on Google and get quoted by AI.
04 / Put AI to work
Private AI for business
Through Hermes Integrations: private and local AI, workflow automation, and systems integration that keep your data yours.
Practice before theory
We don’t just teach it.
We run it.
Learn How To SEO is the education arm of Hermes Integrations. We operate a live portfolio of content and news websites — and everything we teach here is tested on our own properties first.
Built from real
operating experience.
No recycled guru tips. Practical lessons from the technical fixes, content strategies, and AI-search work we do every day.
Content websites · News & local properties · Systems integration
Start learning
Your next step
starts here.
Free, practical guides to technical SEO, content strategy, and visibility in the AI era.

The 2027 beginner’s guide
How to SEO in 2027
Start with the complete beginner’s guide to Google and AI Search, then explore the checklists and practical lessons in our guide library.
Let’s talk about your website
Want this done
for your business?
One conversation. We’ll look at your site and tell you honestly what’s possible.
