Real SEO. Ready for 2027.

SEO for the
AI Search Era.

G

Google answers questions before anyone clicks. ChatGPT and Perplexity cite sources. Make your website a source worth finding — and worth trusting.

SEO workspace with a laptop, search analytics and a connected digital globe

Search is changing. Build on stronger foundations.

✓ Technical excellence    ✓ Genuine expertise    ✓ Content built to be cited    ✓ Private AI & automation

What we do

Get found.
Build trust. Grow.

The old SEO playbook doesn’t cut it anymore. We connect strong technical foundations with useful content and modern AI visibility.

01 / Technical foundations

SEO audits & technical SEO

Full technical audits: crawl and indexation, Core Web Vitals, site architecture, schema markup. We find what’s holding your rankings back and fix it.

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02 / Search is evolving

AI search visibility

AI Overviews, ChatGPT, Perplexity and voice assistants pull from sources they trust. Build your visibility with entity building, E-E-A-T, and structured content.

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03 / Useful content wins

Content that ranks

Content strategy grounded in real search data and real operating experience. Built to rank on Google and get quoted by AI.

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04 / Put AI to work

Private AI for business

Through Hermes Integrations: private and local AI, workflow automation, and systems integration that keep your data yours.

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Practice before theory

We don’t just teach it.
We run it.

Learn How To SEO is the education arm of Hermes Integrations. We operate a live portfolio of content and news websites — and everything we teach here is tested on our own properties first.

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Built from real
operating experience.

No recycled guru tips. Practical lessons from the technical fixes, content strategies, and AI-search work we do every day.

Content websites · News & local properties · Systems integration

Start learning

Your next step
starts here.

Free, practical guides to technical SEO, content strategy, and visibility in the AI era.

Search optimization and digital growth

The 2027 beginner’s guide

How to SEO in 2027

Start with the complete beginner’s guide to Google and AI Search, then explore the checklists and practical lessons in our guide library.

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Let’s talk about your website

Want this done
for your business?

One conversation. We’ll look at your site and tell you honestly what’s possible.